2008-01-02

轉貼自己的文章:一艙兩制

(來自日本四國秋悠遊網誌,但又不完全與四國旅遊有關)

一艙兩制

日本四國本不在我今年旅遊計劃內,碰巧廉價航空公司Jetstar開闢布里斯本/雪梨至關西航線,並推出廉上加廉的機票優惠,四國秋悠遊於是應時而生。

以前,不論乘搭廉價或貴價航班,機艙內服務都是劃一的。當然,其實一班機內還分了頭等,商務及經濟之類不同等級,服務分別甚大。但由於航空公司實行隔離政策,乘客肉眼所及,都是買了同等機票,享受同一服務的其他同級乘客。

今次可不一樣,真是眼界大開。


廉價航空在日本可能還是新事物。看上圖。


原來這Jetstar航線,用的是Jetstar飛機,機上是Jetstar服務員,但卻與Qantas(Jetstar的母公司)和JAL code share。即是說,機上普通艙內既有Jetstar廉價客,也有Qantas和JAL貴價客。那麼,服務是劃一還是有別呢?

答案是有別。

所有機艙服務員,手上都有一張名單,注明乘客級別,從而提供服務。例如,用餐時,服務員會問某客人想吃喝甚麼,然後問下一行客人想買點甚麼吃喝。同樣地,服務員會捧著一疊毛毯,問某客人是否需要使用,隨後問另一客人是否想買一張使用...

2 則留言:

  1. Really interesting. Haha, this is perfect differential pricing with zero consumer surplus! You are (or were) an economist and should fully appreciate this mechanism??

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  2. as you probably know, I used to be a "business economist" and my work involved absolutely no economic analysis.

    with different classes and different restrictions within each class, the airline industry has always been a good case for studying differential pricing.

    what is so interesting about this jetstar example is that usually in differential pricing, different groups of consumers pay different prices, but they usually think that they are consuming the same good/service.

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